You set up your account, sync your store, and have an instant presence with instant sales.”īefore you get started, make sure you prepare your store for the sync by making sure your inventory is up-to-date and accurate.įrom your BigCommerce store control panel, navigate to your Channel Manager and select the Facebook icon.įrom there, you’ll see a box that outlines the rules of Marketplace. “It’s extremely simple - and takes 10 minutes, maybe.
Integrating the Facebook Marketplace into your BigCommerce store is easy, according to Danette Martin, owner of Sweetums Signatures. Selling on Facebook Marketplace is an easy process, but it is different for merchants versus individuals. This helps ensure that your product is being seen by the right audience, ultimately resulting in an increased opportunity that the interaction will lead to a purchase. Personalized customer experience.įacebook Marketplace surfaces products relevant to consumers, helping your business find the right customers. Retailers on Marketplace will be able to get their brand and products into the marketplace. The Benefits of Selling on Facebook Marketplaceįacebook Marketplace offers an easy way to help increase the discovery of a brand and its products. Be patient in educating your consumers by answering questions as professionally and in a timely manner,” said Danette Martin, who owns the custom decal company Sweetums Signatures.Īs with any sales channel, on Marketplace you’ll receive questions from people who are interested in purchasing your product, or from people who have already purchased and are organizing how they will receive the item.Ĭustomer service communications are an often-underused way to make your brand voice shine and truly delight customers. “Facebook Marketplace is still a new concept for some consumers. There will be lots of communication/messages from buyers. Not all ecommerce platforms sync with Facebook Marketplace.īelow are examples of ecommerce platforms Facebook Marketplace is partnered with.ģ. Orders must be shipped within 3 days and received within 7 days.įor brands that make handmade goods, it’s important to modify the amount you have available to solve for any issues with supply and demand. Things To Consider When Selling on Facebook Marketplace 1. Shoppers can view certain categories, view all categories, or search for a particular product. People and brands may list items in the following categories: Previously only available as a peer-to-peer shopping marketplace, Facebook Marketplace has expanded to include merchant selling. Why Facebook Marketplace?įacebook is an important tool for brands who are interested in selling their products to targeted audiences. That’s considerably less than older generations buy items in a physical store – considerably less than their older generations (Millennials at 31.04%, Gen X at 27.5%, and Baby Boomers at 31.9% respectively).
Pairing your car and hotel rentals? So easy.ĭetermining your sales channel strategy is just the same: it’s important to give your shoppers a balance of choices.Īccording to the BigCommerce 2018 Omnichannel Report, fewer and fewer shoppers are spending their money in-person, opting instead for online purchases.įrom a demographic standpoint, only 9.6% of Gen Z respondents bought an item in a physical store in a six month period.Booking an AirBnb experience while in your AirBnb? Of course.Order Uber Eats while in an Uber? Sure.5.Back in the day when Blockbuster was around, we’d grab our popcorn and candy while picking out a flick. It is essential to use relevant keywords and post at an ideal time to get recognition for your products. You need to give yourself the time to get noticed. Getting recognition on Facebook with adequate engagement is pretty tricky.
You can examine the product physically, but Facebook does not make any guarantees. Unlike eBay Buyer Protection, there is no guarantee what users get will be as promised. When people spend money, they expect a good quality product. The inexistence of a store means no seller identity, which might decrease your sales and be a deal-breaker if you plan to sell items long-term on the platform. Unlike popular buying and selling apps, you cannot create a brand of your own. This feature allows buyers to sell random items on Facebook Marketplace. However, if you are new to the app and unaware of Facebook Marketplace scams, there might be a possibility of getting robbed or threatened.